Typeform vs Jotform vs Tally (2026)
Jotform Bronze is $24.99/month — not $34. Tally Business is $89/month — not $79. Typeform now includes logic on the free plan. Tally remains the only form builder with truly unlimited free responses.
Jotform Bronze: $24.99/month (monthly) — many comparison guides still show $34. Tally Business: $89/month — not $79. Typeform logic jumps are now on the free plan — conditional branching no longer requires paid. Free plan still caps at 10 responses/month. Tally now includes signatures on the free plan. Jotform Gold: $129/month (monthly) — HIPAA compliance only on Gold+.
- Typeform — Best conversational forms for maximum completion rates. Free plan: unlimited forms, 10 responses/month, logic included. Basic $29/mo (100 responses). Premium UX that reduces form abandonment. Worth the cost when completion rate moves pipeline.
- Jotform — Best for complex forms with e-signatures, PDF generation, and approval workflows. Free: 5 forms, 100 submissions/month. Bronze $24.99/mo. Gold $129/mo (HIPAA). 10,000+ templates. Most feature-complete of the three.
- Tally — Best free plan in the category. Unlimited forms and submissions, conditional logic, signatures, payments — all free. Pro $29/mo (custom domain, team). Business $89/mo (data retention, email verification). Built by a bootstrapped EU team.
| Your Situation | Best Fit | Why |
|---|---|---|
| You need free unlimited forms with zero response caps | Tally | Only builder with genuinely unlimited free plan — no caps ever |
| You want forms that feel like a conversation, not a form | Typeform | One-question-at-a-time format genuinely reduces form abandonment |
| You need e-signatures and PDF generation from form responses | Jotform | Only one of the three with native e-signatures and PDF output |
| You need HIPAA compliance for medical or health data | Jotform Gold $129 | HIPAA features only on Gold and Enterprise plans |
| You saw Jotform Bronze listed at $34/month | Recheck pricing | Bronze is $24.99/month (monthly). Many guides show incorrect old price. |
| You need Stripe payments on a free plan | Tally | Free Stripe integration with no additional transaction fees |
| Your team uses Notion and wants native sync | Tally | Native Notion database sync, no Zapier required |
Response Volume Calculator
Drag to your expected monthly form responses. The calculator shows which plan you’d need on each platform and the monthly cost — including the free tier where it applies.
Typeform: Free (10/mo) · Basic $29 (100/mo) · Plus $59 (1,000/mo) · Business $99 (10,000/mo). Jotform: Free (100/mo) · Bronze $24.99 (1,000/mo) · Silver $39 (2,500/mo) · Gold $129 (10,000/mo). Tally: Free (unlimited). Prices verified May 2026.
Key Stats (May 2026)
At a Glance
Conversational forms that feel like a chat, not a spreadsheet. One question at a time reduces abandonment.
- One-question-at-a-time format genuinely reduces form abandonment
- Best-in-class design and conversational UX of the three
- Logic (branching, scores, variables) now included on free plan
- Strong integrations: HubSpot, Salesforce, Mailchimp, Zapier
- Video questions, image choice, and rating scale question types
- Free plan capped at 10 responses/month — exhausted by one day of traffic
- $29/month for only 100 responses — highest cost per response of the three
- No payment collection on free plan (Basic required for Stripe/PayPal)
- No e-signature or PDF generation at any tier
10,000+ templates, e-signatures, PDF generation, approval workflows. Bronze $24.99/month (not $34).
- 10,000+ ready-made templates covering virtually every industry
- Native e-signatures and PDF generation — unique in this comparison
- 40+ payment processors including regional options beyond Stripe
- Advanced conditional logic and multi-page forms on free plan
- HIPAA compliance on Gold ($129/mo) and Enterprise
- Approval workflows and multi-step routing built-in
- Free plan limited to 5 forms and 100 submissions/month
- More complex interface than Tally or Typeform
- Gold plan ($129/mo) required for HIPAA — steep jump from Silver
- Can feel overwhelming for simple lead forms or surveys
Unlimited free forms and submissions — no response caps, ever. Conditional logic, signatures, and Stripe payments all free.
- Truly unlimited forms and responses on free plan — no caps ever
- Conditional logic, signatures, file uploads, and Stripe payments all free
- Notion-style block editor — fastest onboarding, no learning curve
- Native Notion, Google Sheets, and Airtable sync (no Zapier needed)
- EU-based, GDPR compliant, data stored in Europe
- MCP server — build and manage forms via AI (Claude, ChatGPT)
- No custom domain on free plan — forms show tally.so URL
- No e-signatures in the Jotform sense (only basic signature blocks)
- No PDF generation from form submissions
- Fewer templates than Jotform (growing but not 10,000+)
At-a-Glance Scorecard
Feature Comparison
| Feature | Typeform | Jotform | Tally |
|---|---|---|---|
| Free plan | ✗ 10 responses/month — very limited | ⚡ 5 forms, 100 subs/month | ✓ Unlimited forms and responses |
| Entry paid price | $29/mo (100 responses) | ✓ Bronze $24.99/mo (1,000 subs) | ✓ Pro $29/mo (unlimited) |
| Conditional logic on free | ✓ Yes (2026 update) | ✓ Yes, all plans | ✓ Yes, always included |
| Free payments (Stripe) | ✗ Paid plans only | ⚡ 10 payments/month free | ✓ Free Stripe integration |
| E-signatures | ✗ No | ✓ Yes — unique feature | ⚡ Basic signature blocks only |
| PDF generation | ✗ No | ✓ Yes | ✗ No |
| HIPAA compliance | ✗ No | ⚡ Gold $129/mo only | ✗ No |
| Notion integration | ✗ No native | ⚡ Via Zapier | ✓ Native sync |
| Conversational format | ✓ Yes — best in class | ✗ Traditional layout | ✗ Traditional layout |
| Editor experience | Good — clean drag-and-drop | Complex — most powerful | ✓ Best — Notion-style blocks |
Verified Pricing (May 2026)
Significant corrections: Jotform Bronze is $24.99/month (monthly billing) — many comparison guides still show the old $34 price. Tally Business is $89/month, not $79 as widely reported. Typeform now includes conditional logic on the free plan — the old constraint of logic requiring paid plans no longer applies.
| Plan | Typeform | Jotform | Tally |
|---|---|---|---|
| Free | Unlimited forms · Logic included · 10 responses/month only | 5 active forms · 100 submissions/month · Jotform branding | ✓ Unlimited forms and responses · Logic · Payments · Signatures · No caps |
| Entry paid | Basic $29/mo — 100 responses · Payments (Stripe + PayPal) · 1 user | Bronze $24.99/mo (monthly) / $19.99/mo (annual) — 25 forms, 1,000 subs/mo · No Jotform branding | Pro $29/mo — unlimited responses · Custom domain · Team workspaces · Custom CSS · No Tally branding |
| Mid tier | Plus $59/mo — 1,000 responses · Remove Typeform branding · 3 users | Silver $39/mo (monthly) — 50 forms, 2,500 subs/mo · 10 GB storage | Business $89/mo — unlimited · Data retention control · Email verification · Version history |
| Advanced | Business $99/mo — 10,000 responses · Salesforce integration · Priority support | Gold $129/mo (monthly) — 100 forms, 10,000 subs/mo · HIPAA compliance · 100 GB storage | Enterprise — custom pricing · SSO · Dedicated support |
| Watch out for | 10 responses/month free plan will be exhausted in hours by any real traffic. Factor paid plan from day one. $29/month for 100 responses is the highest cost-per-response of the three. No e-signatures or PDF generation at any tier. | Many guides show incorrect Bronze pricing of $34/month — actual monthly price is $24.99. HIPAA requires Gold at $129/month (monthly billing) — steep jump from Silver ($39). Submission limits reset monthly, so seasonal traffic spikes can push you into a higher tier mid-year. | Business plan is $89/month — many guides show $79 (incorrect). Custom domain requires Pro plan at $29/month minimum — free plan shows tally.so in URL. No e-signature collection or PDF generation at any tier. |
The Full Picture
Typeform — Conversation Over Collection
Typeform’s core bet is that how you ask questions matters as much as what you ask. The one-question-at-a-time format turns a form into something closer to a conversation — and the data backs this up. Typeform consistently reports higher completion rates compared to standard multi-field forms, particularly for longer surveys, customer feedback forms, and lead capture where respondent motivation is lower. If your forms are routinely abandoned halfway through, Typeform’s UX is often the fix.
2026 update: Conditional logic (branching, calculations, scores, and variables) is now included on the free plan — a meaningful change from earlier plan structures where logic required a paid subscription. The free plan still caps at 10 responses/month, which remains the primary constraint. The Basic plan at $29/month gives 100 responses and adds payment collection via Stripe and PayPal. HubSpot, Salesforce, and Mailchimp integrations are available on paid plans — Salesforce requires the Business plan at $99/month.
The economics only make sense if higher completion rates meaningfully improve your lead quality or survey insights. For marketing teams where form completion directly affects pipeline, the premium is often justified. For internal processes, product feedback, or operational data collection where completion rate is less critical, it rarely is — and Tally or Jotform deliver the functionality at lower or zero cost.
Jotform — The Enterprise Workhorse, Now Cheaper Than Guides Show
Jotform is the most feature-complete form builder in this comparison by a significant margin. Its 10,000+ template library covers virtually every business use case. The drag-and-drop builder rewards time investment with capabilities neither competitor matches: native e-signatures, PDF generation from form responses, multi-page conditional forms, approval workflows, and 40+ payment processor integrations including regional options unavailable on Stripe-only platforms. Jotform Agents (AI-powered form assistants) were added in 2025, allowing conversational form completion through an AI interface.
Pricing correction: Many comparison guides show Jotform Bronze at $34/month. As of January 2026, Bronze is $24.99/month (monthly billing) or $19.99/month (annual billing). This makes Jotform more competitive at the entry tier than most comparisons suggest. Silver is $39/month (monthly) for 2,500 submissions/month. Gold is $129/month (monthly) for 10,000 submissions/month and HIPAA compliance — a significant jump that matters for healthcare, legal, and enterprise use cases where regulated data is collected.
Jotform’s sweet spot is businesses with complex, regulated, or workflow-heavy form requirements. Medical practices using HIPAA-compliant forms, legal firms needing e-signature collection, HR teams building multi-step onboarding processes, and operations teams routing submissions through approval chains find capabilities in Jotform that Tally and Typeform simply don’t offer. For straightforward lead capture or quick customer surveys, this power is overkill.
Tally — The Free Plan That Doesn’t Disappoint
Tally’s free plan is genuinely unusual in the form builder space. Unlimited forms. Unlimited submissions. Conditional logic. File uploads up to 10MB. Signature blocks. Stripe payment collection with no additional transaction fees. All free. No response caps. No form limits. For startups, freelancers, and small teams who need real functionality without a monthly bill, Tally delivers what competitors charge $29–$34/month for — at zero cost. The tool is built by a small, bootstrapped team in Belgium and funded entirely by subscription revenue.
The Notion-style block editor is the fastest onboarding of the three. Building a form feels like writing a document — type your question, add a block, configure logic. Most users build their first functional form in under 10 minutes without reading any documentation. Native integrations with Notion, Google Sheets, and Airtable mean responses flow directly into your existing workflow without Zapier. The 2026 addition of a Tally MCP server means you can now build, edit, and analyze forms through AI assistants like Claude and ChatGPT directly.
Tally’s limitations are real but narrow. There’s no custom domain on the free plan — forms show tally.so in the URL, which matters for client-facing forms where brand credibility is a concern. There’s no true legal e-signature collection or PDF generation from form responses (Jotform exclusively covers those use cases here). The template library is growing but doesn’t match Jotform’s depth. Tally Business at $89/month (many guides incorrectly show $79) adds data retention controls and email verification for compliance-conscious teams.
Who Should Use Each Tool?
Choose Typeform if…
- Completion rates are critical — surveys, lead gen, NPS forms
- You want forms that feel premium and on-brand for prospects
- Your audience needs a guided, conversational experience
- You integrate heavily with HubSpot or Salesforce CRM
- Budget allows $29+/month for the measurable UX advantage
Choose Jotform if…
- You need e-signatures or PDF generation from form data
- HIPAA compliance is required (Gold $129/mo or Enterprise)
- Complex multi-step forms with approval workflow routing
- You need 40+ payment processor options beyond Stripe
- You want a massive template library to start from quickly
Choose Tally if…
- You need unlimited forms and responses at zero cost
- You use Notion, Airtable, or Google Sheets as your primary stack
- You want the fastest setup — form ready in under 5 minutes
- Stripe payments on a free plan matter for your use case
- GDPR compliance and EU data storage are priorities
Best Form Builder by Use Case
Hidden Costs & Gotchas
Typeform — 10 responses/month free plan
The free plan’s 10-response cap is exhausted by a single day of modest traffic. Typeform is effectively paid-only for any real use case beyond testing. Logic is now included free, but responses are not. Factor paid plan costs from day one at $29/month for 100 responses.
Jotform Bronze — $24.99/month, not $34
Most comparison guides (including older StackCoast pages) show Jotform Bronze at $34/month. The actual monthly price is $24.99 (or $19.99/month on annual billing). If you’re comparing budgets, this makes Jotform more competitive at entry level than widely reported.
Jotform HIPAA requires Gold at $129/month
HIPAA compliance features (encryption, auditing, PHI segmentation, and Business Associate Agreement) are only available on Gold ($129/month monthly) and Enterprise. The jump from Silver ($39/month) to Gold for HIPAA is significant. Plan for Gold from the start if you handle protected health information.
Tally Business — $89/month, not $79
Many guides incorrectly list Tally Business at $79/month. It is $89/month. Business adds data retention controls (automatically delete submissions after a set period for GDPR compliance), email verification, and version history up to 90 days. Pro ($29/month) handles most team needs.
Tally — No custom domain on free plan
Free plan forms show tally.so in the URL (e.g., tally.so/r/yourform). For client-facing or brand-sensitive forms, the Pro plan at $29/month adds a custom domain. If white-labelling matters, budget for Pro from the start rather than treating free as production-ready for external use.
Jotform submission caps reset monthly
Jotform’s submission limits reset to zero on the 1st of each month. A seasonal spike in traffic — a product launch, a viral social post, an event registration push — can exhaust your monthly limit mid-cycle. On the free plan (100/month), this means forms stop accepting responses until the following month.
Frequently Asked Questions
Is Tally really free?
What is Jotform Bronze pricing in 2026?
Does Typeform include logic jumps on the free plan?
Can Tally replace Typeform?
Is Jotform good for HIPAA compliance?
Which form builder is best for lead generation?
Ready to Pick Your Form Builder?
All three offer free access — Tally’s is genuinely unlimited, Typeform is limited to 10 responses/month, and Jotform gives 100 submissions/month on 5 forms.