Cap vs Loom vs Screen Studio (2026)
Three very different takes on screen recording. Cap: free, open-source, cross-platform โ the self-hosted Loom alternative at $8.16/user/month. Loom: the async video standard, now owned by Atlassian โ with billing changes that raised many teams' costs. Screen Studio: the polished Mac-only option โ which discontinued its famous $229 lifetime license and is now subscription-only. Use the calculator below to see your team's true cost.
The 10-second answer
Cap
Free plan: unlimited local recordings, no watermark, Studio Mode included. Cap Pro at $8.16/user/month (annual) adds unlimited cloud, AI transcription, custom domains, and team workspaces โ 45% cheaper than Loom Business. Open-source (18k+ GitHub stars), cross-platform, and you can store recordings in your own S3 bucket.
Free โ $8.16/user/mo (annual)Loom
The async video standard, owned by Atlassian. Free Starter: 25 videos, 5-minute cap. Business $15/user/month; AI features require the $20 tier. Deepest integrations (Jira, Confluence, Slack) and the only meeting-recording bot here โ but post-acquisition billing changes raised costs for many teams.
Free โ $15 โ $20/user/mo (annual)Screen Studio
Cinematic Mac recordings with automatic cursor zoom, smooth animations, and 4K 60fps export. Now subscription-only: $29/month or $108/year โ the $229 lifetime license was discontinued. macOS Ventura 13.1+ only; no Windows version exists.
$29/mo ยท $108/yr (record free, pay to export)Find yourself first
Founders & product teams
Recording demos, walkthroughs, and async updates. Cap Pro covers the Loom workflow at 45% less โ with your data in your own bucket.
Remote teams
Replacing sync meetings with async video. Loom or Cap Pro โ both do team workspaces and shareable links; Loom adds the meeting bot.
Creators & educators
Producing tutorials and training content. Screen Studio (on Mac) delivers the most polished output with zero manual editing.
Developers
Bug reports and technical walkthroughs. Cap โ free local recording, open-source, scriptable, works on Windows too.
Marketers
Product demos and client-facing videos. Screen Studio for cinematic polish on Mac; Cap Pro for branded links on a custom domain.
Mac perfectionists
Wanting automatic zoom and cinematic movement. Screen Studio is unmatched โ just budget for the subscription now.
Match your situation
| Your situation | Best fit | Why |
|---|---|---|
| You want the cheapest Loom alternative with data ownership | Cap Pro | 45% cheaper than Loom Business. Open-source, connect your own S3 storage. |
| You want free recording with no watermark or time limit | Cap (free) | Free forever locally. No watermark, no 5-minute cap, no credit card. Personal use. |
| You use Atlassian tools (Jira, Confluence, Slack) | Loom | Deep native integrations โ Loom is owned by Atlassian. |
| You want beautiful, cinematic Mac recordings with auto-zoom | Screen Studio | Automatic cursor zoom, smooth animations, 4K. Best output quality for polished demos. |
| You use Windows | Cap or Loom | Screen Studio is macOS only. Cap and Loom are fully cross-platform. |
| Your team is remote and needs async video messaging | Loom or Cap Pro | Both support team workspaces and shareable links. Loom has wider enterprise integrations. |
| You want a one-time payment instead of a subscription | Cap Desktop $58 | The only one-time license left โ Screen Studio discontinued its $229 lifetime option. |
| You need AI transcription, summaries, and chapters | Cap Pro or Loom Biz+AI | Cap Pro: included at $8.16/mo. Loom AI: requires the $20/mo tier. Screen Studio: on-device transcription included. |
What will your team actually pay?
Adjust team size and pick a plan per tool to compare 12-month costs. Cap and Loom bill per user (Loom per paid Creator). Screen Studio is per person โ each license covers up to 3 personal Mac devices. Annual-billing rates shown.
The numbers that matter
45% below Loom Business
open-source ยท self-hostable
with 5-minute recording cap
AI gated to the top tier
69% cheaper than $29 monthly
the only one-time option left
Three tools, three philosophies
Cap โ Best Free + Open Source
Free ยท Desktop $29/yr or $58 once ยท Pro $8.16/user/moOpen-source Loom alternative. Free local recording forever (personal use). Cap Pro unlocks unlimited cloud, AI, and team workspaces โ at 45% less than Loom Business. Cross-platform (Mac + Windows), custom domains, and a built-in Loom video importer for migrating your library.
- Completely free local recording โ no watermark, no 5-minute cap, no credit card
- Open-source (18k+ GitHub stars) โ full code transparency, self-hostable
- Data ownership โ connect your own S3 bucket (or Google Drive) for storage control
- Cap Pro 45% cheaper than Loom Business ($8.16 vs $15/user/mo)
- AI included in Pro with no usage limits โ transcription, summaries, chapters, titles
- Custom domain support (cap.yourdomain.com) and Loom importer
- Free plan cloud links capped at 5 minutes per shareable link
- Free plan is licensed for personal use only โ commercial use needs a paid plan
- Fewer enterprise integrations than Loom (no native Jira/Confluence/Salesforce)
- No meeting recording bot
- Smaller team than Atlassian-backed Loom โ earlier-stage product
Loom โ Best for Atlassian Teams
Free ยท Business $15 ยท Biz+AI $20 /user/mo annualThe async video standard, owned by Atlassian. Best for teams living in Jira, Confluence, and Slack โ but pricing effectively increased post-acquisition, and AI features sit behind the top tier.
- Best Atlassian ecosystem integration โ native Jira, Confluence, Slack connections
- Meeting auto-recording bot โ joins Zoom, Google Meet, and Teams calls
- Widest enterprise adoption โ most IT teams already know it
- Business + AI: filler-word removal, transcript-based editing, auto-chapters
- Viewer analytics and engagement tracking on paid plans
- Refund window: monthly plans within first month, annual within 30 days
- Post-Atlassian billing changes โ Creator Lite seats now convert to paid
- Performance issues widely reported since the Atlassian infrastructure migration
- AI requires the $20/user tier, not the $15 Business plan
- Free plan: 25-video cap, 5-minute limit, 720p quality
- No data ownership option โ everything lives on Atlassian infrastructure
Screen Studio โ Best Mac-Only Quality
$29/mo ยท $108/yr ยท record free, pay to exportCinematic Mac screen recordings with automatic cursor zoom, smooth animations, and 4K 60fps export. Now subscription-only โ the $229 lifetime license was discontinued. macOS Ventura 13.1+ required; each license covers up to 3 personal Macs.
- Automatic cursor zoom โ intelligently zooms on clicks, adjustable even after recording
- Smooth animations and beautiful backgrounds โ professional output, zero editing
- 4K 60fps export โ MP4 and GIF with platform-specific presets
- On-device AI transcription and noise removal โ nothing sent to servers
- iPhone/iPad recording via USB with realistic device frames
- Try before paying โ full recording and editing free; paywall only on export
- macOS only (Ventura 13.1+) โ no Windows version, no Windows roadmap
- $229 lifetime license discontinued โ subscription-only for new buyers
- Fees are non-refundable under current terms
- Cloud sharing capped at 10 minutes per video link
- No team workspaces or async collaboration โ a solo tool
Strengths at a glance
| Criteria | Cap | Loom | Screen Studio |
|---|---|---|---|
| Free plan | Unlimited local, no watermark | 25 videos, 5-min cap, 720p | Record free, pay to export |
| Paid price (annual) | $8.16/user โ cheapest cloud | $15โ$20/user โ most expensive | $108/yr per person |
| Windows support | Mac + Windows | Cross-platform | macOS only |
| Open source & data ownership | Own S3 bucket, 18k+ stars | Atlassian infrastructure only | Local files, no cloud infra |
| AI features | Included in Pro, unlimited | Requires $20 tier | On-device, included |
| Integrations & meeting bot | No Jira native, no bot | Atlassian native + meeting bot | None |
| Team features | Pro team workspaces | All paid plans | Solo tool only |
| Output polish | Good, editor improving fast | Standard async quality | Auto-zoom, 4K 60fps โ best |
๐ข STRONG ยท ๐ ACCEPTABLE WITH CAVEATS ยท ๐ด WEAK / WATCH OUT
Feature by feature
| Feature | Cap | Loom | Screen Studio |
|---|---|---|---|
| Free plan | โ Free forever (unlimited local, no watermark) | โก 25 videos, 5-min cap, 720p | โก Record free, pay to export |
| Paid entry price (annual) | โ $8.16/user/mo โ cheapest cloud | โ $15/user/mo Business | $108/yr per person |
| Windows support | โ Mac + Windows | โ Cross-platform | โ macOS only (Ventura 13.1+) |
| Open source | โ 18k+ GitHub stars | โ No | โ No |
| Data ownership / own S3 | โ Connect your own bucket | โ Atlassian infrastructure only | โ No cloud infrastructure |
| AI transcription & summaries | โก Pro plan ($8.16/mo), unlimited | โก Business + AI ($20/mo) | โ On-device, all plans |
| Auto cursor zoom | โ No | โ No | โ Best โ automatic, editable after recording |
| Team workspaces | โ Cap Pro shared spaces | โ All paid plans | โ Solo tool only |
| Meeting recording bot | โ No | โ Zoom, Meet, Teams auto-recording | โ No |
| Atlassian integrations | โ No native Jira/Confluence | โ Best โ owned by Atlassian | โ No |
| One-time license | โ Desktop License $58 (local only) | โ None | โ Discontinued (was $229) |
| 4K export | โ Yes | โ Business plan+ | โ 4K 60fps MP4 and GIF |
| Custom domain | โ cap.yourdomain.com on Pro | โ No | โ No cloud hosting |
Every plan, verified
All prices verified directly from official vendor sources. Cap and Loom are billed per user (Loom per paid Creator). Screen Studio licenses one person on up to 3 personal Mac devices. Annual rates shown; Loom monthly billing costs roughly 17% more per Atlassian's stated annual discount.
| Tier | Cap | Loom | Screen Studio |
|---|---|---|---|
| Free | โ Free forever โ unlimited local recordings, Studio Mode, no watermark, 5-min cloud links (personal use) | Starter โ 25 videos/person, 5-min recording limit, 720p | Record and edit free โ paywall only activates on export |
| Entry paid | Desktop License $29/yr or $58 one-time โ unlimited local recording, commercial use | Business $15/user/mo (annual) โ unlimited recording, 4K, editing, branding, integrations | Annual $108/yr ($9/mo equivalent) โ full features, 3 Mac devices |
| Cloud / AI tier | Cap Pro $8.16/user/mo (annual) โ unlimited cloud, unlimited AI, custom domain, team workspaces, own S3 | Business + AI $20/user/mo (annual) โ AI summaries, filler-word removal, transcript editing, auto-chapters | Monthly $29/mo โ same features, month-to-month flexibility |
| One-time option | โ Desktop License $58 (local only, no cloud) | โ None | โ Discontinued โ legacy $229 holders keep access; updates $109/yr after year one |
| Enterprise | Custom (self-host, BAAs available) | Custom โ SSO, SCIM, data retention (annual only) | โ No team or business licensing |
| Watch out for | Free plan is personal-use only and cloud links cut off at 5 minutes โ commercial use or longer sharing needs a paid plan. The Loom importer requires Pro. | Creator Lite seats now convert to paid; performance issues reported since the Atlassian migration; AI needs the $20 tier, not $15 Business. Audit your Creator count before renewing. | Subscription-only now; fees non-refundable under current terms; cloud share links capped at 10 minutes โ longer content needs external hosting. |
Tool by tool, honestly
Cap โ open-source, data-owned, significantly cheaper
Free โ $8.16/user/mo annualIf you're the founder who reads the GitHub repo before the pricing page โ who wants Loom's workflow without Loom's bill or Loom's servers โ Cap was built for exactly you.
Cap is the open-source alternative to Loom that has gained serious traction โ 18k+ GitHub stars, tens of thousands of active teams, and backing from the founder of Dub.co. The core differentiator is price plus data ownership. Cap Pro at $8.16/user/month (annual) covers what Loom Business + AI offers at $20/user/month โ unlimited cloud, AI transcription and summaries with no usage limits, team workspaces, and custom domains โ for 59% less.
The free plan is genuinely useful in ways competitors' aren't: local recordings are unlimited, watermark-free, with no time cap, and Studio Mode (the full editor) is included. The paywall only activates for cloud links beyond 5 minutes โ and note the free license covers personal use only; client work needs the $29/yr Desktop License or Pro.
Data ownership is the sleeper feature. Cap lets you connect your own Amazon S3 bucket (or Google Drive) โ recordings live in your infrastructure, not Cap's servers. For companies with data-residency requirements or vendor lock-in concerns, neither Loom nor Screen Studio offers anything comparable. Self-hosting is fully supported, and signed BAAs are available for enterprise.
Loom โ the enterprise standard with post-Atlassian growing pains
Free โ $15 โ $20/user/mo annualIf you're the ops lead whose company already lives in Jira and Confluence โ where "does it integrate?" ends every tool debate โ Loom is still the path of least resistance.
Loom was acquired by Atlassian in 2023 and has since undergone significant billing and infrastructure changes. Its integration depth with the Atlassian ecosystem remains the primary advantage, and the meeting recording bot โ which auto-joins Zoom, Google Meet, and Teams calls โ is a feature neither Cap nor Screen Studio matches.
The billing changes have frustrated existing users: Creator Lite seats โ previously free limited-recording accounts โ now convert to paid seats. Business at $15/user is the minimum for unlimited recording, and AI requires the $20 tier. A 10-person team fully on Business + AI pays $2,400/year; the equivalent on Cap Pro is $979/year โ a $1,421 annual gap.
Performance issues are a documented concern. User reports across Reddit, G2, and review platforms cite lag, audio-sync problems, stuck uploads, and login issues since the Atlassian infrastructure migration. Not universal, but common enough that teams should pilot properly before committing to annual billing. One genuine plus: Atlassian's refund policy โ monthly plans refundable in the first month, annual within 30 days.
Screen Studio โ cinematic output, subscription-only now
$29/mo ยท $108/yrIf you're the creator whose demos ARE the marketing โ who knows a janky screen recording undersells a great product โ Screen Studio's auto-zoom is the closest thing to hiring a motion editor.
Screen Studio serves a different job than Cap or Loom: it's a professional recording tool for Mac users who need polished, cinematic output โ product demos, course content, client-facing presentations. The automatic cursor zoom (which tracks and highlights cursor movement intelligently, adjustable even after recording) genuinely eliminates the manual zoom-editing workflow, and 4K 60fps export with on-device AI transcription rounds out a best-in-class output pipeline.
The big change: the $229 lifetime license is gone. Screen Studio discontinued one-time purchases and is now subscription-only โ $29/month or $108/year. Existing lifetime holders keep their licenses (with updates costing $109/year after the first year), but new buyers can't get one. You can still record and edit completely free; the paywall hits only when exporting. Note also that fees are non-refundable under current terms, so use the free functional period as your trial.
The macOS limitation remains the deal-breaker for teams. Ventura 13.1+ on Apple hardware only, no Windows version, no confirmed roadmap for one, and no team licensing at all โ every license covers one person's 3 personal Macs. Any Windows user on the team rules it out as a shared tool.
Choose by fit
Choose Cap ifโฆ
- You want free unlimited local recording with no watermark or time cap
- You're replacing Loom and want 45% lower cost per user
- Data ownership matters โ recordings on your own S3 infrastructure
- You use Windows or need cross-platform support
- You value open-source transparency and self-hosting options
Choose Loom ifโฆ
- Your team is standardized on Atlassian tools (Jira, Confluence, Slack)
- You need automatic meeting recording across Zoom, Meet, and Teams
- Enterprise compliance and Atlassian-backed support are requirements
- Your workflow is built around Loom and migration cost is high
- You need the widest ecosystem of third-party integrations
Choose Screen Studio ifโฆ
- You use Mac exclusively (macOS Ventura 13.1+)
- Video quality and cinematic output matter more than collaboration
- You record product demos, tutorials, or course content professionally
- The $108/yr annual plan fits your budget (subscription-only now)
- On-device AI processing and private transcription are priorities
Match the tool to your job
Best free plan
CapUnlimited local, no watermark, no time cap โ forever free for personal use.
Cheapest paid per user
Cap Pro $8.16/mo45% cheaper than Loom Business. Unlimited AI included.
Best for Atlassian teams
LoomNative Jira, Confluence, Slack. Owned by Atlassian.
Best Mac-only quality
Screen StudioAuto-zoom, 4K 60fps, animations. Cinematic output.
Best data ownership
CapConnect your own S3 bucket. Open-source code transparency.
Meeting recording bot
LoomAuto-joins Zoom, Meet, Teams. Cap and Screen Studio don't.
Best one-time license
Cap Desktop $58The only one-time option left โ Screen Studio's lifetime was discontinued.
Best for Windows users
CapCross-platform. Screen Studio is macOS only, full stop.
Best for solo creators
Screen StudioBest video quality for tutorials, demos, and course content (on Mac).
What vendors won't lead with
๐ชค Cap โ 5-minute cloud link cap on free
Local recordings are truly unlimited and free. But shareable cloud links cut off at 5 minutes on the free plan. If you routinely share longer recordings externally, you need Cap Pro at $8.16/month.
๐ผ Cap โ free plan is personal use only
Cap's free license doesn't cover commercial use. Client work, course sales, or business embedding requires the Desktop License ($29/yr or $58 once) or Cap Pro. Worth knowing before assuming "free" covers your agency workflow.
๐ธ Loom โ Creator Lite seats now convert to paid
Post-acquisition billing changes removed free Creator Lite recording seats โ they now upgrade to full paid Creator seats after a grace period, which can multiply a workspace's bill. Audit your Creator count before renewing.
๐ Loom โ performance issues since the migration
Widespread reports of lag, audio sync problems, stuck uploads, and login issues since Loom moved to Atlassian infrastructure. Not universal, but common enough to run a pilot before committing to annual billing.
๐ซ Screen Studio โ lifetime license discontinued
The famous $229 lifetime license is no longer sold โ Screen Studio is subscription-only for new buyers ($29/mo or $108/yr), and current terms make fees non-refundable. Ignore listicles still advertising the lifetime deal. Legacy holders keep access; their updates cost $109/yr after year one.
๐ค All three โ AI sits behind specific tiers
Cap: AI requires Pro ($8.16/mo, then unlimited). Loom: AI requires Business + AI at $20/mo โ not the $15 plan. Screen Studio: transcription is on-device and included, but only while your subscription is active. Price the tier you actually need, not the headline entry price.
Quick answers
Yes โ genuinely free for personal local recording: no watermark, no time limit, no credit card, with the full Studio Mode editor included. Two limits to know: shareable cloud links cap at 5 minutes, and commercial use requires a paid plan (Desktop License $29/yr or $58 one-time, or Cap Pro at $8.16/user/month annual for cloud, AI, and teams).
Atlassian acquired Loom in 2023. Since then: Creator Lite free seats now convert to paid Creator seats, infrastructure migration caused documented performance issues for many teams, and effective costs rose for workspaces that relied on free Lite accounts. Loom remains the best fit for Atlassian-ecosystem teams โ it just costs more than it used to for comparable usage.
It was discontinued โ Screen Studio is now subscription-only for new buyers at $29/month or $108/year. Existing lifetime license holders keep what they bought (with updates costing $109/year after their first year). If you see the lifetime deal advertised anywhere today, the information is outdated.
For most teams, yes. Cap Pro at $8.16/user/month includes unlimited cloud recording, unlimited AI transcription and summaries, team workspaces, and custom domains โ comparable to Loom Business + AI at $20/user/month โ and ships a built-in Loom importer for your existing library. The gaps: no native Jira/Confluence integration and no meeting recording bot. Atlassian-standardized teams should stay on Loom.
Yes โ Cap is fully cross-platform with native Mac and Windows apps. Loom is also cross-platform. Screen Studio is macOS only (Ventura 13.1+) with no Windows version and no confirmed roadmap for one. If your team includes Windows users, Cap or Loom are your only options here.
For the best visual quality on Mac: Screen Studio โ automatic cursor zoom and smooth animations produce the most polished output with minimal editing. For cross-platform with AI at the lowest cost: Cap Pro. For demos that need to live inside a Jira or Salesforce workflow: Loom. All three support 4K export on paid plans.
Ready to pick your screen recorder?
Cap is free to download and use locally โ no credit card needed. Loom offers a free Starter plan. Screen Studio lets you record and edit for free before paying to export.