B12 vs Durable vs 10Web (2026)
All three build a small-business website from a short description in minutes. The differences show up later: in what happens when you get more visitors, what you pay once the trial or first-year discount ends, and whether you can take the site with you if you leave. 10Web is cheapest on paper and runs on WordPress, but caps visitors by plan. Durable includes unlimited traffic, booking and a CRM from $22. B12 starts at $24 and goes all the way up to a done-for-you build with a $1,999 setup fee.
Find yourself first
Service businesses that take bookings
Durable includes unlimited booking and a CRM on its entry paid plan.
Consultants and agencies with client paperwork
B12's Client Engagement plan adds intake forms, contracts, eSignature and email marketing.
Anyone who wants the lowest monthly bill
10Web starts at $10 a month on annual billing, as long as you stay under its visitor limit.
Anyone worried about being locked in
10Web builds on WordPress, the most widely supported website platform. See the portability rows below.
US service firms who don't want to build it themselves
B12's expert plans hand the build to a team, for a monthly fee plus a one-off setup charge.
Agencies running several client sites
B12 allows up to 10 launched projects on its $24 plan; 10Web charges per extra site. The maths differs a lot.
The price that matters is year two, not month one
Our sources, stated plainly
The 10-second answer
Durable
Unlimited traffic, a custom domain, unlimited booking and a CRM on the $22–25 Launch plan, with a free plan to start. The catch: it's a hosted builder, and Durable doesn't advertise a way to export your site if you leave.
Free / $25 monthly · $22 annualB12
$24 a month covers up to 10 launched projects and commerce. $78 adds client intake, contracts, eSignature and email marketing. The catch: the $1 trial lasts 7 days, the free domain lasts one year, and the done-for-you plans add a $1,999 setup fee and are US-only.
Free / $24 / $78 per month10Web
Real WordPress sites from $10 a month billed annually, with hosting included. The catch: that's half the listed regular price, and every plan caps monthly visitors, from 10,000 on the entry plan.
$10 / $15 / $22.50 per month (annual)Match your situation
| Your situation | Best fit | Why |
|---|---|---|
| You want a free site to test the idea | Durable or B12 | Both have a free plan. 10Web doesn't list one; it offers a 30-day money-back guarantee instead. |
| You take appointments | Durable | Unlimited booking is included on the Launch plan. |
| You send contracts and onboard clients | B12 Website + Client Engagement | Intake forms, contracts, eSignature, email marketing and a contact manager in one plan. |
| You want the lowest possible bill | 10Web | $10 a month on annual billing, if you stay under 10,000 visitors a month. |
| You expect traffic spikes | Durable | Its Launch plan includes unlimited traffic. 10Web caps visitors on every plan. |
| You might want to move hosts later | 10Web | It builds on WordPress, which almost any host can run. |
| You manage several small sites | B12 Website | Up to 10 launched projects for $24 a month. 10Web charges $4–10 per extra site. |
| You want someone else to build it | B12 Professional | A dedicated expert team, for $199 a month plus a $1,999 setup fee. US service businesses only. |
| You want to pay monthly without an annual commitment | Durable or B12 | Both show monthly prices. 10Web's headline prices are for annual billing. |
What will your first year actually cost?
Set your expected monthly visitors and tick what you need. Watch what happens to 10Web as traffic grows, and to B12 when you want it built for you.
First-year list prices for one business website, excluding taxes and the $1 B12 trial week. B12 is shown at monthly prices ($24 Website, $78 Website + Client Engagement) because its pricing page lists no annual option; its help centre lists about 15% off annually. "Built for me" on B12 means the Professional plan at $199 a month plus a $1,999 setup fee, available to US service businesses only; neither Durable nor 10Web lists a done-for-you build. Durable is $25 monthly or $22 annually, with unlimited traffic; its Launch plan includes a CRM but no email marketing on its pricing page. 10Web is priced by the visitor cap of each plan (10K, 20K, 50K, 80K, 120K); annual prices are shown, and monthly prices are assumed to equal 10Web's listed regular price, which is double. 10Web's client tools would come from WordPress plugins that aren't included.
The numbers that matter
then $24 a month
on top of $199–399 a month
every plan has a cap
off a listed regular price
from $22 a month
10Web charges per extra site
Three builders, three kinds of lock-in
B12: from $1 trial to a full agency-built site
Free / $24 / $78 per monthThe widest range here: a free plan, a $24 DIY plan covering up to 10 projects, a $78 plan with client paperwork built in, and expert-built plans for US service firms.
- $24 plan covers up to 10 launched projects, with commerce and backends
- Client intake, contracts, eSignature and email marketing on the $78 plan
- Done-for-you option with a dedicated expert team
- $1 for the first 7 days on paid plans
- Custom domain free for the first year only
- Expert plans add a $1,999 setup fee and are US-only
- AI draft added invented trust claims in our test
- Pricing page and help centre differ on annual billing
Durable: the simplest bill, with bookings built in
Free / $25 monthly · $22 annualA website plus the small-business basics: booking, a CRM and an AI assistant, with unlimited traffic and a custom domain on the entry paid plan.
- Unlimited traffic on the $22–25 Launch plan
- Unlimited booking and a CRM included
- Custom domain included with every paid plan
- Free plan with a basic CRM for up to 10 customers
- Launch caps AI images at 50 a month and CRM lead replies at 20
- Unlimited team members only on the $41–49 Grow plan
- No done-for-you build; Grow adds a 1:1 onboarding call
- Hosted platform; no export option advertised
10Web: WordPress underneath, visitor limits on top
$10 / $15 / $22.50 per month (annual)An AI builder that produces real WordPress sites on managed hosting. The cheapest entry here and the most portable output, with caps on traffic and sites.
- Lowest entry price: $10 a month billed annually
- Builds on WordPress, with its plugin ecosystem and portability
- E-commerce dashboard included
- 30-day money-back guarantee
- Every plan caps monthly visitors, from 10,000
- Headline prices are 50% annual discounts off listed regular prices
- Extra sites cost $4–10 each per month
- Booking, CRM and email marketing mean extra plugins
Strengths at a glance
| Criteria | B12 | Durable | 10Web |
|---|---|---|---|
| Entry paid price | $24/mo | $22–25/mo | $10/mo annual |
| Free plan | Yes, subdomain | Yes, basic CRM | None listed |
| Traffic headroom | No limit stated | Unlimited | Capped per plan |
| Booking and CRM | Contacts on $78 plan | Included | Via plugins |
| Client contracts and eSignature | $78 plan | Not listed | Via plugins |
| Portability | No export stated | No export stated | WordPress |
| Done-for-you build | US only, $1,999 setup | Onboarding call only | Not offered |
| Pricing clarity | Two sources differ | Monthly and annual shown | Annual headline |
🟢 STRONG · 🟠 ACCEPTABLE WITH CAVEATS · 🔴 WEAK / WATCH OUT
Feature by feature
| Feature | B12 | Durable | 10Web |
|---|---|---|---|
| Free plan | ✓ b12sites.com subdomain, 30 AI credits/mo | ✓ Website, logo, CRM for 10 customers | ✗ 30-day money-back instead |
| Trial | ⚡ $1 for 7 days | Start free | Money-back guarantee |
| Custom domain | ⚡ Free first year | ✓ Included (up to $20 value) | ✓ Included (up to $30 value) |
| Traffic limit | None stated | ✓ Unlimited on Launch | ✗ 10K–120K visitors by plan |
| Sites per plan | ✓ Up to 10 projects ($24) | Not stated on pricing page | ⚡ 1–4, extra sites $4–10 each |
| AI credits | 100/mo ($24), 300/mo ($78) | Unlimited AI chat; 50 images/mo | 100–300/mo by plan |
| Booking | Not listed on pricing page | ✓ Unlimited | ✗ Plugin needed |
| CRM / contacts | ⚡ Contact manager on $78 plan | ✓ Included | ✗ Plugin needed |
| Email marketing | ⚡ $78 plan | Not listed | ✗ Plugin needed |
| Contracts and eSignature | ⚡ $78 plan | ✗ Not listed | ✗ Plugin needed |
| E-commerce | ✓ Commerce on $24 plan | Not listed on pricing page | ✓ E-commerce dashboard |
| Built on | B12 platform | Durable platform | ✓ WordPress |
| Done-for-you build | ⚡ $199–399/mo + $1,999 setup, US only | ✗ 1:1 onboarding call on Grow | ✗ Not offered |
Every plan, verified
From each vendor's own site in September 2026. B12's expert plans come from its help centre, as they aren't priced on the main pricing page.
| Plan | B12 | Durable | 10Web |
|---|---|---|---|
| Free | ✓ $0 · subdomain · 5 AI credits/day (max 30/mo) | ✓ $0 · 5 images/mo · 10 AI chats · CRM for 10 customers | ✗ None listed |
| Entry paid | Website $24/mo · $1 for first 7 days · 100 AI credits · up to 10 projects | Launch $25/mo or $22/mo annual · unlimited traffic · booking · CRM | AI Starter $10/mo annual ($120/yr, listed regular $240) · 1 site · 10K visitors · 10GB |
| Mid tier | Website + Client Engagement $78/mo · 300 AI credits · up to 30 projects | Grow $49/mo or $41/mo annual · 500 images · unlimited team · onboarding call | AI Premium $15/mo annual · 2 sites · 20K visitors · 15GB |
| Upper tier | Professional $199/mo · Advanced $399/mo · plus $1,999 setup · US only | — | AI Ultimate $22.50/mo annual · 4 sites · 50K visitors · Google Cloud + Cloudflare CDN |
| Agency | Up to 30 projects on $78 plan · extra seats $29 each | — | Agency Starter $42.50 · Agency Core $80 (annual) · 10–20 sites · 80K–120K visitors |
| Annual discount | ⚡ Not on pricing page; help centre lists 15% | 15% | 50% off listed regular price |
| Watch out for | 7-day trial; domain free year one only; $1,999 setup on expert plans | Image and lead-reply caps on Launch | Visitor caps; renewal price not stated; extra-site fees |
Tool by tool, honestly
B12: fast to start, and read the draft before you publish
$1 → $24 → $78 → $199+We tested B12 hands-on. It built a complete, good-looking site from a one-line description in minutes. It also filled that site with claims we never gave it.
Signing up takes a minute, and B12's AI chat generates a multi-page site you can then edit visually or by asking the assistant. In our test it produced a polished homepage with navigation, categories and a comparison layout. It also added "Trusted by 12,000+ teams", an "Updated this week" badge and a row of reviewer avatars, none of which we supplied. For a real business, publishing invented social proof is misleading to customers and a genuine risk, so check every number and badge in the AI draft before going live.
On pricing, B12 is broader than it first looks. The $24 Website plan includes a custom domain (free for the first year), commerce, backends, analytics and up to 10 launched projects, which is unusually generous for agencies. The $78 plan adds the client side of a service business: intake forms, contracts and eSignature, email marketing, a contact manager and a custom email address. Paid plans start with $1 for the first 7 days, which the product itself confirmed when we signed up. The expert Professional ($199) and Advanced ($399) plans hand the build to a dedicated team but add a $1,999 setup fee, and B12's help centre says they're available only to service-based companies in the US.
Durable: small-business basics in one bill
$0 → $22–25 → $41–49/moDurable doesn't try to be a design tool. It tries to be the website, booking system and customer list for a business that has no time to think about any of them.
The free plan gets a site, a logo and a basic CRM for up to 10 customers online almost instantly. Launch, at $25 monthly or $22 on annual billing, is where it becomes a working business tool: a professional site with unlimited traffic, a custom domain, unlimited booking, unlimited AI chat, 50 AI images a month and a CRM that can send up to 20 lead replies. Grow, at $49 or $41, raises those limits, adds unlimited team members and includes a 1:1 onboarding call.
The trade-offs are the usual ones for an all-in-one hosted builder. The CRM and image limits on Launch are real, Durable's pricing page doesn't mention email marketing or contracts, and it doesn't advertise a way to export your site if you later want to leave. For a plumber, tutor or consultant who wants to get booked this week, that's a fair trade. For anyone planning to grow the site substantially, it's worth thinking about first.
10Web: the cheapest here, if you watch the meter
$10 → $15 → $22.50/mo (annual)10Web is the only builder here whose output you could realistically pick up and move. It's also the only one that charges you more when your site gets popular.
10Web generates real WordPress sites and hosts them for you, which means access to WordPress's enormous plugin library and a site that almost any other host can run. AI Starter is $10 a month, billed as $120 for 12 months, for one site, 100 AI credits, 10GB of storage and 10,000 monthly visitors. AI Premium ($15) doubles most of that, and AI Ultimate ($22.50) adds Google Cloud hosting and Cloudflare's CDN for four sites and 50,000 visitors.
Two things to budget for. Every plan caps monthly visitors, so a successful site moves you up a tier. And the headline prices are annual prices at 50% off: 10Web lists AI Starter's regular price as $240 a year, and its pricing page doesn't say what the plan renews at after the discounted term. Booking, a CRM or email marketing would come from WordPress plugins, some of them paid. Extra sites cost between $4 and $10 a month each depending on plan.
What vendors won't lead with
🤖 B12's AI draft invented social proof
In our test, it added "Trusted by 12,000+ teams", an "Updated this week" badge and reviewer avatars we never supplied. Check every claim before publishing.
⏱️ B12's $1 trial lasts 7 days
After the first week, the Website plan is $24 a month. Some older descriptions of the offer mention a longer period; the product itself says 7 days.
🌐 B12's free domain lasts one year
The custom domain is free for the first year only. Budget for the renewal from year two.
🧑💼 B12's expert build costs $1,999 up front
Professional and Advanced add a $1,999 setup fee to $199–399 a month, and are limited to US service businesses.
📈 10Web charges you for success
Every plan caps monthly visitors, from 10,000 on AI Starter. Grow past it and you move up a tier.
🏷️ 10Web's headline price is half price
$10 a month is the annual rate at 50% off a listed regular price of $240 a year. The pricing page doesn't state the renewal price.
🔌 10Web's extras come as plugins
Booking, CRM and email marketing aren't built in. They'd come from WordPress plugins, some of which charge separately.
📦 Leaving B12 or Durable isn't advertised
Neither lists a site export option on its pricing or help pages. Ask before you build something you'll depend on.
Quick answers
10Web, at $10 a month billed annually, for one site and up to 10,000 monthly visitors. Durable's paid plan starts at $22 annually and B12's at $24 a month. Both Durable and B12 also have free plans.
Seven days. B12's pricing page and its app both show $1 for the first 7 days, after which the Website plan is $24 a month and Website + Client Engagement is $78 a month.
Yes. It includes a website, logo generation, 5 AI images a month, 10 AI chat messages and a CRM for up to 10 customers. Paid plans start at $25 monthly or $22 on annual billing.
Yes. Each plan has a monthly visitor limit: 10,000 on AI Starter, 20,000 on AI Premium and 50,000 on AI Ultimate, rising to 120,000 on Agency Core. Durable's Launch plan includes unlimited traffic.
10Web builds on WordPress, which almost any host can run, making it the most portable of the three. Neither B12 nor Durable advertises a site export option on its pricing or help pages, so ask before you commit.
Only B12, through its Professional ($199 a month) and Advanced ($399 a month) plans, both with a $1,999 setup fee and available to US service businesses. Durable's Grow plan includes a 1:1 onboarding call but not a done-for-you build.
Not without checking. In our B12 test, the AI added invented claims such as "Trusted by 12,000+ teams" and reviewer avatars. Any builder's AI can do this, so review every statistic, testimonial and badge before your site goes live.
Ready to choose?
Pick Durable if you run a service business that takes bookings and want one simple bill with unlimited traffic. Pick B12 if you manage client paperwork, run several small sites, or want a team to build it for you and are based in the US. Pick 10Web if you want the lowest price and a WordPress site you can move later, and you're confident about your traffic. Whichever you choose, price month 13, not month one, and read the AI's draft before you publish it.