Brevo vs Constant Contact vs GetResponse (2026)
Brevo charges by emails sent. Constant Contact and GetResponse charge by contact count. At 10,000 contacts sending one campaign a month, that's roughly $18/month on Brevo vs $170/month on Constant Contact vs $79/month on GetResponse. This page shows all three pricing models clearly, with a calculator built in.
Find yourself first
Small businesses building their first list
Starting from scratch. Both Brevo and GetResponse offer permanent free tiers to begin on.
E-commerce brands
Needing automation and product emails. GetResponse's native e-commerce integrations lead here.
Businesses with large contact lists
Wanting lower monthly costs. Brevo's pay-by-volume model is dramatically cheaper at scale.
Marketers wanting webinars + landing pages
Alongside email. GetResponse bundles all three — though webinars require the $59/mo Marketer plan.
Teams wanting SMS + WhatsApp + email
From one platform. Brevo is the only one here with native multi-channel messaging.
Anyone switching from Mailchimp
And comparing alternatives. All three support migration; Brevo is the most popular switch for cost-conscious teams.
The pricing model is the decision
Read this before you compare plan names elsewhere
The 10-second answer
Brevo
Free up to 100K contacts, 300 emails/day. Paid from $9/mo (Starter) or $18/mo (Standard, formerly "Business"). Priced by emails sent — unlimited contacts. Email + SMS + WhatsApp + CRM. New Professional tier at $499/mo for 150k+ emails.
Free → $9 → $18 → $499/moConstant Contact
No free plan. Lite $12/mo (no phone support), Standard $35/mo (adds phone support, A/B testing), Premium $80/mo. Best template library. Watch for the $0.002/email overage fee and the auto-upgrade billing trap.
$12 → $35 → $80/mo (at 500 contacts)GetResponse
Free forever (500 contacts). Starter $19/mo (1,000 contacts, no webinars). Marketer $59/mo adds unlimited automation + webinars (100 attendees). Website builder, landing pages, funnels, AI content included.
Free → $19 → $59/moMatch your situation
| Your situation | Best fit | Why |
|---|---|---|
| Large contact list, send to segments infrequently | Brevo | Pay by emails sent — not contacts stored. Unlimited contacts on all plans. |
| Complete beginner, want the simplest experience | Constant Contact | Easiest UI, best templates. Phone support from Standard ($35/mo) up. |
| Want email + webinars + landing pages in one tool | GetResponse | Most complete all-in-one suite — webinars from the $59/mo Marketer plan. |
| Need SMS and WhatsApp alongside email | Brevo | Only tool here with native SMS + WhatsApp marketing. |
| Budget is zero — need a free plan that lasts forever | Brevo or GetResponse | Both offer permanent free tiers — Constant Contact has no free plan. |
| E-commerce with automated product emails and funnels | GetResponse | Native e-commerce integrations, abandoned cart, product recommendations. |
| You need transactional emails (order receipts, resets) | Brevo | Transactional email included at no extra cost on all plans. |
| You saw "Business" plan or "500-attendee webinars" cited | Verify current terms | Brevo's Business plan is now "Standard"; GetResponse's $59 tier caps webinars at 100. |
What will your list size actually cost?
Brevo's pricing model is fundamentally different — you pay by emails sent, not contacts stored. Drag to your list size to see the pricing model difference instantly. Assumes 1 email send to your full list per month.
Assumptions: 1 email send per contact per month for all three. Brevo cost is based on this email volume against its tiered Starter/Standard pricing. Constant Contact and GetResponse costs are based on contact-count tiers at monthly billing. Sending more than once a month raises Brevo's cost proportionally while Constant Contact and GetResponse stay flat — verify your actual send frequency before deciding.
The numbers that matter
at 10,000 contacts
most generous in category
none — trial only
not 500 as sometimes cited
at 10,000 contacts
plus an auto-upgrade billing trap
Three tools, three philosophies
Brevo — Best for Large Lists & Multi-Channel
Free → $9 → $18 → $499/moPay by emails sent, not contacts — email + SMS + WhatsApp + CRM in one platform. Free plan covers up to 100K contacts.
- Pricing by emails sent — unlimited contacts on all plans
- Native SMS + WhatsApp + live chat from one dashboard
- Transactional emails included at no extra cost on all plans
- Built-in CRM for sales pipeline management
- Up to 7–9× cheaper than Constant Contact at 10K+ contacts
- Free plan limited to 300 emails/day (9,000/month)
- Logo removal on Starter costs an extra $9/mo — same total cost as Standard, which includes it free
- Automation less powerful than GetResponse's visual builder
- "Business" plan name retired in 2025 — now called "Standard," same price/features
Constant Contact — Best for Beginners & Phone Support
$12 → $35 → $80/mo (at 500 contacts)The simplest email marketing experience — phone support from the Standard plan up, since 1995.
- Easiest interface — lowest learning curve of the three
- Phone support from Standard ($35/mo) — a genuine differentiator vs Brevo/GetResponse
- Best pre-designed email template library
- Event management tools — registrations and RSVP tracking
- 30 years of deliverability infrastructure and brand trust
- No free plan — only a trial (length reported to vary; confirm at signup)
- Lite plan ($12/mo) has no phone support, no A/B testing, single user only
- Contact-based pricing scales steeply — $170/mo at 10K contacts on Standard
- Overage fees at $0.002/email, plus an automatic tier-upgrade if you exceed limits two months running
GetResponse — Best All-in-One Suite
Free → $19 → $59 → $69+/moEmail + webinars + website builder + funnels — full marketing suite, one subscription. Plans renamed to Starter/Marketer/Creator in 2026.
- Unlimited email sends on every paid plan — no volume penalty
- Visual drag-and-drop automation builder — most intuitive of the three
- Full website builder + landing pages + sales funnels included on Starter
- AI-powered email content and subject line generation
- 18% annual billing discount across standard tiers
- Starter plan ($19/mo) has NO webinars and only 1 automation workflow — the "real" entry cost for automation is $59/mo
- Webinars on Marketer cap at 100 attendees — 500+ requires Enterprise/MAX
- Free plan capped at 500 contacts — quickly outgrown
- No phone support — chat and email only
Strengths at a glance
| Criteria | Brevo | Constant Contact | GetResponse |
|---|---|---|---|
| Cost at 10K contacts | Best — ~$18/mo | Most — ~$170/mo | Mid — ~$79/mo |
| Free plan | 100K contacts | None (trial only) | 500 contacts |
| SMS + WhatsApp | Native | No | No |
| Webinars | No | No | 100 attendees, $59/mo+ |
| Phone support | Not offered | Standard plan+ | Not offered |
| Ease of use | Moderate | Easiest | Moderate |
🟢 STRONG · 🟠 ACCEPTABLE WITH CAVEATS · 🔴 WEAK / WATCH OUT
Feature by feature
| Feature | Brevo | Constant Contact | GetResponse |
|---|---|---|---|
| Free plan | ✓ 100K contacts, 300/day | ✗ Trial only, no free tier | ⚡ 500 contacts, unlimited emails |
| Entry paid price | ✓ $9/mo (Starter) | $12/mo (Lite, 500 contacts) | $19/mo (Starter, 1,000 contacts) |
| Pricing model | ✓ By emails sent — unlimited contacts | By contact count | By contact count |
| SMS marketing | ✓ Native SMS + WhatsApp | ✗ No | ✗ No |
| Webinars | ✗ No | ✗ No | ⚡ 100 attendees ($59/mo Marketer), 500+ Enterprise |
| Website builder | ✗ No | ⚡ Basic | ✓ Full website builder, included on Starter |
| Landing pages | ⚡ Standard plan only | ✓ Yes | ✓ Yes + sales funnels |
| Built-in CRM | ✓ Sales CRM included | ✗ No | ⚡ Basic contact management |
| Phone support | ✗ Not offered | ⚡ Standard plan and above | ✗ Chat/email only |
| Transactional email | ✓ Included — no extra cost | ✗ Not included | ⚡ Enterprise add-on |
| Automation | ⚡ Good (up to 2K contacts free) | ⚡ Basic on Lite, more on Standard+ | ✓ Best visual builder (Marketer+) |
Every plan, verified
All prices verified directly from official pricing pages and cross-checked against multiple independent 2026 analyses. Brevo pricing based on email volume; Constant Contact and GetResponse based on contact-count tiers.
| List size / volume | Brevo | Constant Contact | GetResponse |
|---|---|---|---|
| Free tier | ✓ Up to 100K contacts, 300/day | ✗ No free plan — trial only | 500 contacts, ~2,500 emails/mo |
| Entry paid | ✓ $9/mo (5,000 emails/mo, Starter) | $12/mo (500 contacts, Lite) | $19/mo (1,000 contacts, Starter) |
| Mid tier | $18/mo (Standard, 5,000 emails) | $35/mo (Standard, 500 contacts) | $59/mo (Marketer, 1,000 contacts) |
| Top standard tier | $499/mo (Professional, 150k+ emails) | $80/mo (Premium, 500 contacts) | $69+/mo (Creator, course/newsletter tools) |
| At 10,000 contacts | ~$18/mo (Standard, 1 send/mo) | ~$170/mo (Standard) | ~$79/mo (Starter) |
| Overage fees | ✓ None — campaigns pause at limit | $0.002/email over limit + auto-upgrade after 2 months over | ✓ None — unlimited sends on paid plans |
| Logo/branding removal | +$9/mo on Starter (included on Standard) | Included | Included |
| Watch out for | Free = 300 emails/day cap. Starter + logo removal ($9+$9=$18) costs the same as Standard, which also includes automation — usually skip Starter. | No free plan; contact pricing scales steeply; auto-upgrade billing trap after repeated overages. | Webinars need Marketer ($59/mo) — Starter has none. Free capped at 500 contacts. |
Tool by tool, honestly
Brevo — the pricing model that changes everything
Free → $9 → $18 → $499/moIf you have 15,000 contacts but only send a newsletter to your engaged 3,000 twice a month, Brevo lets you store all 15,000 for free and charges only for the emails you actually send.
Brevo's most important differentiator isn't a feature — it's an economic model. While Constant Contact and GetResponse charge based on how many contacts you store, Brevo charges based on how many emails you send. The multi-channel capability is genuinely unique here: Brevo natively combines email, SMS, WhatsApp, and live chat in one dashboard with a unified contact database.
Plan naming changed in 2025. Brevo retired the "Business" plan name in October 2025 — the $18/mo plan with automation, A/B testing, and landing pages is now called "Standard." A new "Professional" tier exists at $499/mo for businesses sending 150k+ emails/month, adding WhatsApp at scale, AI segmentation, and advanced e-commerce features — not mentioned in older comparisons. One practical gotcha: on the Starter plan, the Brevo logo appears in email footers unless you pay an extra $9/month to remove it — at which point you're paying the same $18 as Standard, which includes logo removal for free plus automation. There's rarely a reason to choose branded Starter over Standard once you factor this in.
Constant Contact — three decades of email marketing, distilled
$12 → $35 → $80/mo (at 500 contacts)If you're a nonprofit or event-driven business that needs to call a human being when something goes wrong, Constant Contact's phone support (from Standard up) is a genuine differentiator.
Constant Contact has been building email marketing software since 1995, and that longevity shows in an interface that favors simplicity over feature count — the most beginner-friendly of the three, with a best-in-class template library.
Two corrections worth knowing. First, phone support is not included on the entry Lite plan ($12/mo) — detailed feature breakdowns confirm it starts at Standard ($35/mo), contradicting looser marketing claims of "phone support on every plan." Second, contact-based pricing scales more steeply than commonly cited: Standard at 10,000 contacts now runs approximately $170/month, not the ~$120 sometimes quoted. There's also a documented auto-upgrade trap — if you exceed your plan's send allowance for two consecutive months, Constant Contact automatically bumps you to the next billing tier without requiring confirmation.
GetResponse — when one tool needs to do everything
Free → $19 → $59 → $69+/moIf you'd otherwise pay separately for a webinar tool, a landing page builder, and an email platform, GetResponse consolidates them into one subscription that undercuts buying them individually.
GetResponse has evolved from an email marketing tool into a comprehensive marketing platform: webinar hosting, a full website builder, landing pages, sales funnels, and AI-powered content generation. The visual drag-and-drop automation builder is the strongest of the three, enabling complex multi-step sequences without coding.
Plan names and webinar capacity both changed. "Email Marketing" is now called "Starter" ($19/mo) and "Marketing Automation" is now "Marketer" ($59/mo). Critically, webinars on Marketer cap at 100 attendees — if you need 500+, that requires the Enterprise/MAX tier with custom pricing, not the $59/mo plan some older comparisons suggest. Starter itself has zero webinar capability and only 1 automation workflow — most growing businesses find the "real" entry point for meaningful automation is Marketer at $59/mo, not the advertised $19.
What vendors won't lead with
🏷️ Brevo — logo removal math favors Standard
Starter is $9/mo, but removing the "Sent with Brevo" logo costs another $9/mo — landing you at $18, identical to Standard, which includes logo removal plus automation and landing pages. If brand-neutral emails matter, skip Starter entirely.
📞 Constant Contact — phone support isn't on Lite
Despite marketing language suggesting broad phone support, detailed plan breakdowns confirm the entry Lite plan ($12/mo) has no phone support — it starts at Standard ($35/mo). If phone support is your reason for choosing Constant Contact, budget for Standard from day one.
⚠️ Constant Contact — the auto-upgrade trap
Exceed your plan's monthly send allowance for two consecutive months and Constant Contact automatically moves you to the next billing tier — without requiring your confirmation. Monitor your send volume if you're near your limit.
🎥 GetResponse — webinars need Marketer, and cap at 100
Webinars are GetResponse's biggest differentiator but aren't available on Starter ($19/mo) at all. Marketer ($59/mo) unlocks them — capped at 100 attendees. Need a bigger audience? That requires the custom-priced Enterprise/MAX tier, not a simple plan upgrade.
📉 GetResponse — Starter's automation is nearly nonexistent
The $19/mo Starter plan includes just 1 automation workflow — enough for a single welcome series and nothing else. Most businesses outgrow this within weeks and need Marketer ($59/mo) for real automation depth.
💵 All three — annual billing changes the math significantly
Brevo offers 10% off annual, GetResponse up to 18–30% off (longer terms discount more), and Constant Contact 15% off annual plus 30% for nonprofits. The prices in this comparison are monthly rates — annual commitments meaningfully lower all three.
Quick answers
Yes. Brevo's free plan includes up to 100,000 contacts and 300 emails per day (about 9,000/month). Paid plans start at $9/month (Starter) for 5,000 emails per month with no daily limit. Brevo prices by email volume sent, not contact count, making it significantly cheaper than contact-based platforms for large lists. Note: Starter includes a Brevo logo in footers; removing it costs an extra $9/month.
No. Constant Contact has no permanent free tier — only a free trial (length reported to vary; confirm current terms at signup). Paid plans start at $12/month (Lite, 500 contacts) with pricing scaling by contact count. Both Brevo (100K contacts free) and GetResponse (500 contacts free forever) offer permanent free tiers instead.
Not on every plan. Detailed feature breakdowns confirm phone support starts at the Standard plan ($35/mo) — the entry Lite plan ($12/mo) does not include it. If phone support matters to you, budget for Standard or above rather than assuming the entry tier includes it.
On the Marketer plan ($59/month), webinars cap at 100 attendees. For larger webinars (500+ attendees), you need the custom-priced Enterprise/MAX tier. The Starter plan ($19/month) doesn't include webinars at all.
Brevo charges based on emails sent per month, not contacts stored. Constant Contact charges by contact count, so every stored contact costs money whether you email them or not. At 10,000 contacts, Constant Contact's Standard plan runs roughly $170/month, while Brevo, sending to that same list once a month, runs around $18/month. Use the calculator above to see your specific scenario.
GetResponse and Brevo both serve e-commerce well. GetResponse offers native e-commerce integrations, product recommendation emails, abandoned cart automation, and conversion-focused funnels. Brevo offers WooCommerce integration, transactional email at no extra cost, and SMS marketing for multi-channel campaigns. Constant Contact supports e-commerce via Shopify and WooCommerce with less automation depth than the other two.
Ready to try these email marketing tools?
Brevo and GetResponse offer permanent free plans — Constant Contact offers a trial. Use the calculator above to see your real monthly cost at your list size.