Is Mailchimp free forever?

Yes — Mailchimp has a permanent free plan. Important correction: the free plan supports up to 250 contacts and 500 email sends per month — not 500 contacts as many guides still show. The daily send limit is also 250. If you exceed the 250 contact limit, email sending is paused until you upgrade or reduce your list. The free plan has no expiry but Mailchimp branding appears on all emails.

Is ActiveCampaign better than Mailchimp?

For automation, yes — ActiveCampaign is significantly more powerful for complex workflows, lead scoring, and CRM integration. For simple newsletters and ease of use, Mailchimp is better. Pricing is also competitive: ActiveCampaign Starter is $15/month for 1,000 contacts, while Mailchimp Essentials starts at $13/month for 500 contacts. At 5K+ contacts, ActiveCampaign Plus ($49/mo) is substantially cheaper than Mailchimp's equivalent tiers.

Why do Shopify stores use Klaviyo?

Klaviyo has the deepest Shopify integration available. It syncs customer purchase data in real-time, enabling precise segments like customers who bought Product A but not B within the last 30 days. Pre-built ecommerce flows (abandoned cart, browse abandonment, post-purchase, win-back) and revenue attribution that shows exactly which emails drove which purchases make it the highest-ROI email tool for active stores.

Which email platform is best for B2B?

ActiveCampaign is the strongest choice for B2B. Its CRM integration (pipeline management available as an add-on on Plus+), lead scoring, and multi-step automation sequences are purpose-built for long B2B sales cycles. The Starter plan at $15/month gives access to core automation, with Plus at $49/month adding unlimited automation actions and deeper segmentation.

How does Mailchimp free plan compare to Klaviyo free plan?

Both offer 250 contacts and 500 sends per month on free plans. Mailchimp's free plan is better for beginners with a simpler interface. Klaviyo's free plan is better for ecommerce as it includes basic automation flows and Shopify integration even at the free tier. Neither includes advanced automation or removes platform branding on free plans.

Mailchimp Vs ActiveCampaign Vs Klaviyo (2026)

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